Status checks: to alert you to redirects and 404 errors.Expiration checks: to determine domains or SSL certs are about to expire.All of the following can be scanned on a regular basis. Little Warden sets itself apart by tracking a large number of signals, delivering automated reports, and allowing for an impressive level of customization. These features are all important to SEO because changes to any one of them can tank a website’s metrics very quickly. Little Warden is a robust monitoring tool that puts a constant eye on some of the most important health signs for your (or your client’s) hosting, websites, and assets.Īmong other signals, it watches for domain name expirations, changes to meta information, and the presence of new malware. In the coming sections, you’re going to learn more about the following tools.įor each one, we’ll provide you with an introduction, the features that are offered, and what kind of pricing options are available. Now that you understand the importance of these tools, it’s time to look into the options that are available. Without monitoring, you’re in the dark when it comes to what’s happening on your site, and what your competitors are doing. Many signals (such as broken links or elements) are difficult to detect if you don’t have a monitoring tool that can scan thousands of pages in a few minutes. Over time, it will help you understand where and how your optimization efforts are having an effect. First, it helps you establish where you stand relative to the competition.

Monitoring SEO signals is important for many reasons. Important signals include the SERPs position of your pages, the keywords they are ranking for, and the links they’ve attracted. SEO monitoring refers to all the ways that you track SEO signals. Let’s begin by looking at what it means to monitor SEO. After the list, you’ll find some of our tips for choosing the right signals and interpreting your results correctly. In this guide, you’re going to learn more about the best tools available, and how they can help you stay informed. You need to know what’s happening with your SEO on a regular basis and keep tabs on changes. Change happens all the time, and if you don’t know what’s changing, you can’t react. You’re competing with websites all over the world, and Google is constantly updating its algorithm in ways that can rob you of your progress. When it comes to SEO, there’s one thing that’s always true:

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